The redesigned Genesis G70 is the muse for three talented artists creating digital NFT art cars.
Cars have been used as creative mediums for a century. Given recent innovations in art, technology and automotive it feels right to reimagine the “art car” for a new digital age.
With the 2022 Genesis G70—a work of art unto itself—as their canvas, we commissioned three artists to design a unique digital expression of the car for the Metaverse.
To protect the work, each piece is as an NFT and purchased by Genesis.
Our talented artist partners—Dan Lam, Sebastian Errazuriz and Michael Kozlowski—had the opportunity to learn firsthand about the design of the G70 in Palm Springs and take it for a test drive as a kick-off to their creative process.
While their aesthetics and methodologies are quite diverse their starting point is the same: 3D files of the G70’s exterior and interior.
We’re excited about what each artist has imagined given their intriguing points of view, sense of motion and color.
Get an in-depth look at each artist’s story and creative process through video and imagery as well as their vision for the art car of the digital age.