The Next Generation of Art Cars

The redesigned Genesis G70 is the muse for three talented artists creating digital NFT art cars.

About the project

Cars have been used as creative mediums for a century. Given recent innovations in art, technology and automotive it feels right to reimagine the “art car” for a new digital age. 

With the 2022 Genesis G70—a work of art unto itself—as their canvas, we commissioned three artists to design a unique digital expression of the car for the Metaverse.

To protect the work, each piece is as an NFT and purchased by Genesis.

Our talented artist partners—Dan Lam, Sebastian Errazuriz and Michael Kozlowski—had the opportunity to learn firsthand about the design of the G70 in Palm Springs and take it for a test drive as a kick-off to their creative process.

While their aesthetics and methodologies are quite diverse their starting point is the same: 3D files of the G70’s exterior and interior. 

We’re excited about what each artist has imagined given their intriguing points of view, sense of motion and color. 

Get an in-depth look at each artist’s story and creative process through video and imagery as well as their vision for the art car of the digital age. 


See the work

The artists joined Genesis in Palm Springs to test drive the G70 and learn the nuance of its design. Although each artist embarked upon a different process, all three invoked a sense of motion in their work.


About the G70


  • 2-line architecture and Genesis design identity
  • Interior fit and finish and attention to detail (stitching, use of Nappa leather, microfiber suede headliner)
  • Multiple 19” wheel offerings
  • Dark finish chrome exterior on sport trim offering
  • G-matrix V-shaped grille
  • Lighting effects (LED quad headlights, puddle lamps)
  • Aluminum trim with sport pattern​


  • V6 powertrain that rivals top competitors and available at a lower price point
  • Dynamic performance (handling, acceleration, etc.)
  • Coupe-like proportions and aggressive styling (low roof, wide stance)
  • Sporty interior design (driver-centric, sport seats, aluminum trim, alloy pedals)
  • Sport-focused technology (Electronically controlled suspension, Variable Exhaust Valve System (adds +3 HP), Brembo braking system)

Performance + Technical

  • Engaging Sport+ drive mode
  • Steering-wheel-mounted paddle shifters
  • Engaging Launch Control
  • Digital Key (Android smartphone only)
  • Highway Driving Assist
  • Heads-up Display
  • Blind-Spot View Monitor
  • Navigation-based Smart Cruise Control