Sebastian Errazuriz’s Art Car + NFT Reimagines the Genesis G70 as an Escape

Commissioned by the luxury automaker and Design Milk, the NYC-based artist brings a moving canvas to life.

About the artist

With a philosophical spirit, mathematical precision and geometric splendor, the work of artist and designer Sebastian Errazuriz inspires wonder. From sculptural works to technological marvels, Errazuriz infuses a certain cleverness into his art that builds relationships between object and viewer. Though many of his tactile pieces do not actually move, there’s an innate gesture of motion in all of them. This international innovator—born in Chile, raised in London and based in NYC—knew he wanted to be an artist when he was four. Through his successful studio practice and presence at global art and design fairs, he’s amassed a following for his thoughtful whimsy.

See the work

Through a Design Milk commission, Errazuriz has digitally reimagined a Genesis G70—his first art car—as both a canvas for memories and as an escape pod; a home away from home.

Errazuriz was an appropriate fit for such a commission because movement unifies his diverse imaginings. “Movement keeps us happy,” he says. Inspired by the elegance of the Genesis G70’s design language, he sought to amplify the idea of personal space and private adventure. 

“There’s an intimacy and a sense of protection that we identify with our personal spaces. We wanted to reflect that character of the car, with the idea of a car as a second home, as an escape pod. We coupled that with this idea that our images—our phones and the photos they hold—they’re all our memories.” Errazuriz transformed the G70 with these two ideas.

Regarding his creative origins, “I was born in the arts; it’s all I’ve ever wanted to do,” Errazuriz tells us, as we tour his Brooklyn loft. “But, at some point, I felt maybe I wasn’t worthy of being an artist, and I studied design. Design was there to solve problems, to try and create solutions for people. Then, I started mixing art and design, almost as if there were two languages.”

For the past 15 years, Errazuriz has populated large studio spaces throughout the city, using them as playgrounds for his imagination. “They allowed me to work simultaneously across a variety of mediums and projects and they felt like the right location for the creation of ideas.” Now, however, he says that since “moving into a digital space, I feel it’s no longer necessary to have such physical spaces. They might even hinder certain developments as I don’t see the future of art in galleries.”

Errazuriz’s physical art upends form as we know it. “I try to make sure that the materials are the most noble, simplest and atemporal as possible, so that you can’t quite differentiate if they were used by a designer in South Korea or in Santiago, Chile. The colors are the simplest possible so that they don’t distract from the idea.”

I believe it's more important to invent again—to do so by seeing if you can invite others to see their own spaces and their environments renewed. Then, this creative design can become a vehicle itself.

“Every piece is the embodiment of an idea,” he says. “Creating just stylized design is not satisfactory to me. If the piece goes beyond its aesthetics and is the embodiment of an idea, it produces a story.” Errazuriz says his process begins like the sketch of a dream, one that he transforms into a blueprint on which he and his team tinker with ratios and percentages. Then, they transform it into reality. “It’s important to learn as an artist how to go from the image you have in your head to the most perfect and pure translation that you can create, so that others can share that vision.”

As for designing with a car as a canvas, Errazuriz says, “There’s a temptation to decorate, but I believe it’s more important to invent again—to do so by seeing if you can invite others to see their own spaces and their environments renewed. Then, this creative design can become a vehicle itself, for others to be reminded that everything around them can be reinvented.”

“People always say that art does not need to function,” he concludes. “For me, art has to function, whether we want it or not. It should fulfill a function because, as artists, we should be able to communicate ideas to help people to understand things from a different perspective. It should be creating a moment—it should be creating a connection. And that’s what I’ve tried to do here.”

Sebastian Errazuriz

Artist + Designer, Brooklyn, NY

Bio

Sebastian Errazuriz was born in Chile, raised in London and received his MFA from NYU. The New York based Artist and Designer has been celebrated internationally for his original and provocative works on a variety of disciplines. Blurring the boundaries between contemporary art, design and craft. His exclusive masterpieces are avidly acquired by art collectors and museums. His work is always surprising and compelling, inviting the viewer to look again at realities that were often hidden in plain sight.

Sebastian Errazuriz became, at the age of 28, the second-living South American artist to have work auctioned at Sotheby’s Important Twentieth Century Design.  In 2015, Errazuriz was the honoree for the Gala of the NY Museum of Art and Design. In 2014, Sebastian Errazuriz was the subject of a Museum retrospective at The Carnegie Museum of Art. He was also invited to give 2 Tedx Talks and opened a double solo show in the New York Galleries, which represent his work. In 2011, he was selected for the Compasso d’ Oro. In 2010, he received the title of Chilean Designer of the Year. In 2007, Errazuriz was selected one of the top emerging international designers by I.D. Magazine. Gestalten launched a monograph of his work in 2013.

Sebastian Errazuriz’s work has been included in exhibitions and collections at the Palm Springs Art Museum, Cooper Hewitt, National Museum of Design in New York, Peabody Essex Museum in Salem, Kiasma Museum of Contemporary Art in Helsinki, The Vitra Museum in Weil AM Rheim Germany, The Museum of Art and Design in New York, The Bellevue Arts Museum in Washington, The Mint Museum in Charlotte, The Corning Museum of Glass in Corning, NY, the National Museum of Fine Arts in Santiago, Albuquerque Museum in Albuquerque, Museo Amparo in Puebla in Mexico and Peabody Essex Museum in Salem.

The coverage of his creations has been a successive string of viral responses. His collection 12 Shoes for 12 Lovers generated 35 million hits on Google and his Wave Cabinet has over 10 million online views. Errazuriz has been featured in multiple magazine covers and portrayed in thousands of press articles. He has received critical acclaim from The New York Times, The Financial Times and The Wall Street Journal, among others. In addition, his work has been featured in mainstream TV on BBC, CNN, ABC, and NY1.